The second most used social media app by those over age 40 is Pinterest. You might be asking what is Pinterest and why would I want to use it? The following quote is from Pinterest’s website: “Pinterest is a visual discovery engine for finding ideas like recipes, home and style inspiration, and more.” “With billions of Pins on Pinterest, you’ll always find ideas to spark inspiration. When you discover Pins you love, save them to boards to keep your ideas organized and easy to find.”
Two of the benefits of a Pinterest Account for the Cooperative is the assistance it provides to marketing the units for sale and building the wait list. Creating our own PINS from photos of units for sale or from photos of common areas can direct Pinterest users to our website or to webpages about units for sale.
Pinterest can be installed on a smartphone or tablet and is available at no cost for Android and Apple devices. If you have a PC or Mac it can be viewed from them as well. It is pretty simple to create an account with Pinterest. You can use your Facebook or Google account to create an account.
If you would like to view the Cooperative’s Pinterest Account click the link inserted here: Vintage Cooperative of Ankeny Pinterest Account . You should see something like the image below.
When you view the Cooperative’s Pinterest page you will see a combination of PINS that were created and a number of saved Pins that were found that relate to living in a condo or being age 55 and older. The idea is to provide a visitor with information helpful to being the owner of a condominium and information important to adults over age 55.
Examples of saved PINS include balcony decor ideas, downsizing to a condominium, insuring your personal possessions, and promoting Ankeny. The more eyes that see a PIN the more opportunities there are to be clicked to find out more about the Cooperative. Below is an example of a PIN created to direct the viewer to the our website, if they click on it. Notice the three numbers at the bottom. The 30 represents impressions, the push pin represents the number of times it has been saved to someone’s board, the arrow to the number of times it has been clicked.
